I Hate Sales (And that's exactly why I'm good at it)

Here's the truth. I hate sales. I teach sales, but deep down, I hate selling. Which is why I'm so good at it.

I hated sales for the first eight years of my business.
Still do sometimes.

And yes, I’ve been running a multi-six-figure business for seven years now.
I teach sales. People pay me to help them make more money.
But I don’t teach sales the way most people do.
Because I don’t believe in selling the way most people do.

The second I started selling my own offers, something shifted.
I went from loving the concept of sales, to dreading it.
Not because I didn’t believe in my work. I did.
Still do.
But when I made sales about me?
My numbers tanked. My joy evaporated. My nervous system went into hiding.

Traditional sales made me want to crawl out of my skin.
The pressure.
The power plays.
The fake urgency.
The “handle objections like a pro” nonsense.
All of it felt gross. Manipulative. Completely out of alignment.
And it’s not just me. Most of my clients feel the same.

They’re healers. Coaches. Creators. Visionaries.
They didn’t start their business to push products.
They started it to help people.
To make a difference.
To do meaningful work and get paid well for it.

So I stopped trying to force them to love sales.
Instead, I taught them how to sell without betraying themselves.

How to: – Have real conversations about real needs
– Create connection instead of pressure
– Set prices based on value, not fear
– Let “no” be safe
– Focus on service, not survival

When you shift your sales process to match your values, everything changes.
You make more.
You enjoy it more.
You trust yourself again.

Because here’s the truth:
You will let yourself sell when it feels like service.
Even on the days you hate it.
Even when your nervous system flares up and your brain screams “run.”

There are still days I don’t want to do it.
But now?
About 80% of my sales convos feel fun. Light. Connected.
Because I’ve rewired what the process actually is.

Not a performance.
Not a persuasion tactic.
Not a power dynamic.

Just a conversation.
One human. One offer. One possibility.

I’m not trying to convince anyone.
I’m here to listen.
To help someone figure out what’s best for them.
To see if what I do is the right fit for what they want.

That shift, from pressure to presence, changed everything.
It turned sales from something I avoided into something I respect.
And yeah, some days? I even love it.

But the love didn’t come first.
The service did.
The love followed.

So if sales still feels heavy for you,
If you’re sick of trying to "get over it" or “just follow the script”
Here’s what I want you to know:

You don’t have to love sales.
You just need to redefine it.
Build a process that mirrors who you are.
Let service lead the way.
And give yourself full permission to do it your way.

That’s what makes you powerful.
That’s what makes it work.
That’s what makes you unstoppable.

✨ Want to Sell Without Selling Your Soul?

If today’s blog hit home, you’re exactly who I created The Next Level Business Bundle for.

It’s the practical meets powerful toolkit for heart-centered entrepreneurs who want to make more money without selling in ways that feel fake, forced, or out of alignment.

Inside, you'll learn how to:

Build your business around your actual values (not someone else’s rules)
Create offers that are easy to sell because they’re built for the right people
Align your pricing, messaging, and marketing with your truth, not tactics

💸 6 hours of training
🛠️ 5 implementation tools
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This is the work that helped me stop hating sales and start loving the business I was building.
Let it be that for you, too.

👉 Grab the bundle here and start selling from service, not pressure.

Categories: : Sales